New Arrivals/Restock

Hugo Reversed by Hugo Boss, released in 2018, is an excitingly fresh addition to the famous fashion house's lineup. Designed for the modern man who challenges the conventional and thrives on spontaneity, this fragrance is an aromatic masterpiece that speaks to the adventurous spirit in every person. Encased in a sleek, minimalist bottle with bold typography, Hugo Reversed captures the spirit of urban dynamism and unpredictable adventures. This scent is perfect for those living life on their own terms and daring to be different.Fragrance Family - Citrus AromaticScent Type - Fresh, Invigorating, UrbanNotes - Hugo Reversed opens with an exhilarating burst of Calabrian bergamot and crisp grapefruit, providing an energizing citrusy start. As the initial zest simmers down, the heart emerges with rosemary essence, bringing an aromatic herbal twist that is both refreshing and calming. The fragrance then settles into a deep, woody base of Haitian vetiver, adding a touch of earthiness and depth which lingers subtly, making its mark with elegant persistence.Suggested UseTo make the most of Hugo Reversed, apply the fragrance to your pulse points. Dab behind your ears, at the base of your neck, and on your wrists to allow your body heat to radiate and amplify its captivating aroma. Perfect for everyday wear and special occasions alike, spray after showering for an enhanced long-lasting effect. This fragrance is ideal for daytime adventures or an evening out in the city, tailoring to any occasion with its balance of freshness and warmth.