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L'Oreal Professional Power Color Care Shampoo is a daily gentle cleansing shampoo for those with color treated hair. This gentle formula gently removes residues and helps protect color-treated hair from fading. Contains a double protection system for colored hair enriched withs incell hydro-resist technology. Contains a UV filter for hair and derivatives of vitamin E and magnesium to protect your hair color. When caring for color treated hair always remember to decrease the temperature of your water when washing. Wash hair less often, as over washing will fade color. Always use color protecting, heat protecting and anti frizz products when styling hair. Make sure to use hair treatments masks at least once a week for moisture, color protection, and shone enhancement. Try to avoid products with sulfates (SLS or SLES), parabens, sodium chloride, and petrochemicals.