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LOreal Serie Expert Filler A100 Pro Longer Shampoo Sachets offers several color enhancing benefits, particularly for those with blonde, grey, or lightened hair. Purple shampoo can enhance the overall look of your hair color, making it appear brighter and more radiant. This is especially beneficial for maintaining the freshness of salon colored hair. Many purple shampoos are formulated with ingredients that nourish and protect the hair. They can help to moisturize and strengthen hair, improving its overall health and appearance. Using purple shampoo is a cost effective way to maintain your hair color between salon visits. It helps extend the life of your color, reducing the need for frequent touchups. This is not a daily use shampoo. It is meant to use only when toning is needed. This is a unisex product, comes in liquids form. These are TSA approved sachets, each is 10 ml oz. Ingredients include Sodium Laureth Sulfate, Violet 2, Salicylic Acid, Sodium Hydroxide, and Citric Acid.