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Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies

Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies

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Product details

Management number 201897238 Release Date 2025/10/08 List Price $72.02 Model Number 201897238
Category
  1. Nonfiction
  2. Business

Format: Hardback
Length: 360 pages
Publication date: 03 March 2023
Publisher: Kogan Page Ltd

Understand what makes a luxury brand, how to market one successfully and the latest opportunities created by technological developments and end-to-end sustainability with this complete guide to luxury brand management.

Weight: 360g
Dimension: 611 x 156 x 23 (mm)
ISBN-13: 9781398606746

Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies

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