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Strategic Agility in Marketing: Concepts, Methods, and Organizational Impact
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Product details
| Management number | 201897581 | Release Date | 2025/10/08 | List Price | $33.00 | Model Number | 201897581 | ||
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Format: Hardback
Length: 227 pages
Publication date: 15 March 2025
Publisher: Springer
Readers will gain insights into positioning marketing as a strategic business enabler and thriving in dynamic environments, transforming marketing into a key success factor for their organizations.
Dimension: 235 x 155 (mm)
ISBN-13: 9783658475093
Potato Mashers
Business
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