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Consumer Responses to Corporate Responsibility and Branding: The Roles of Multinational Corporations’ Media Investments, National Institutions and Internet Penetration
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Product details
| Management number | 201897701 | Release Date | 2025/10/08 | List Price | $47.92 | Model Number | 201897701 | ||
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Format: Paperback / softback
Length: 197 pages
Publication date: 13 April 2025
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
mso-bidi-language: AR-SA;">Lukas Zimmer investigates consumer responses to corporate responsibility and branding in an international context, providing new and important insights for research and practice.
Dimension: 210 x 148 (mm)
ISBN-13: 9783658479152
Business
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