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Relationship-Oriented Sustainability Marketing: Concepts, Challenges, and Opportunities
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Product details
| Management number | 201897710 | Release Date | 2025/10/08 | List Price | $63.89 | Model Number | 201897710 | ||
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Format: Hardback
Length: 268 pages
Publication date: 27 May 2025
Publisher: Springer International Publishing AG
Offering a comprehensive examination of relationship-oriented sustainability marketing in the contemporary landscape, this work will acquaint researchers with the challenges related to stakeholder engagement in sustainability marketing and advance scholarship on effectively managing stakeholder relationships.
Dimension: 210 x 148 (mm)
ISBN-13: 9783031883484
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