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Multidisciplinary Approaches to Contemporary Marketing: Digital Trends, Social Issues and Economics

Multidisciplinary Approaches to Contemporary Marketing: Digital Trends, Social Issues and Economics

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Product details

Management number 201897713 Release Date 2025/10/08 List Price $74.54 Model Number 201897713
Category
  1. Nonfiction
  2. Business

Format: Hardback
Length: 287 pages
Publication date: 10 June 2025
Publisher: Springer International Publishing AG

This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate social responsibility, to present a multidisciplinary approach to marketing.


Dimension: 210 x 148 (mm)
ISBN-13: 9783031780257

Multidisciplinary Approaches to Contemporary Marketing: Digital Trends, Social Issues and Economics

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