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Management number | 201898032 | Release Date | 2025/10/08 | List Price | $23.96 | Model Number | 201898032 | ||
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Category |
Format: Paperback / softback
Length: 156 pages
Publication date: 13 March 2024
Publisher: Springer International Publishing AG
The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior.
Dimension: 210 x 148 (mm)
ISBN-13: 9783031209130
Edition number: 2023 ed.
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