New Arrivals/Restock

Appraisal and the Transcreation of Marketing Texts: Persuasion in Chinese and English

flash sale iconLimited Time Sale
Until the end
23
41
25

$25.43 cheaper than the new price!!

Free shipping for purchases over $99 ( Details )
Free cash-on-delivery fees for purchases over $99
Please note that the sales price and tax displayed may differ between online and in-store. Also, the product may be out of stock in-store.
New  $50.87
quantity

Product details

Management number 201898084 Release Date 2025/10/08 List Price $25.44 Model Number 201898084
Category

Format: Paperback / softback
Length: 200 pages
Publication date: 26 May 2025
Publisher: Taylor & Francis Ltd

This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies.

Weight: 318g
Dimension: 229 x 152 x 14 (mm)
ISBN-13: 9781032269368


Correction of product information

If you notice any omissions or errors in the product information on this page, please use the correction request form below.

Correction Request Form

Product Review

You must be logged in to post a review