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Appraisal and the Transcreation of Marketing Texts: Persuasion in Chinese and English
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Product details
| Management number | 201898084 | Release Date | 2025/10/08 | List Price | $25.44 | Model Number | 201898084 | ||
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Format: Paperback / softback
Length: 200 pages
Publication date: 26 May 2025
Publisher: Taylor & Francis Ltd
This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies.
Weight: 318g
Dimension: 229 x 152 x 14 (mm)
ISBN-13: 9781032269368
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