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Hispanic Marketing: The Evolution of the Latino Consumer

Hispanic Marketing: The Evolution of the Latino Consumer

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Product details

Management number 201898839 Release Date 2025/10/08 List Price $26.62 Model Number 201898839
Category
  1. Nonfiction
  2. Business

Format: Paperback / softback
Length: 478 pages
Publication date: 05 December 2024
Publisher: Taylor & Francis Ltd

This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments, and includes new case studies and instructor materials.

Weight: 766g
Dimension: 156 x 234 x 33 (mm)
ISBN-13: 9781032137742
Edition number: 4 ed

Hispanic Marketing: The Evolution of the Latino Consumer

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