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Marketing of Consumer Financial Products: Insights From Service Marketing
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Product details
| Management number | 201898936 | Release Date | 2025/10/08 | List Price | $13.60 | Model Number | 201898936 | ||
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Format: Paperback / softback
Length: 142 pages
Publication date: 21 February 2023
Publisher: Business Expert Press
Uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience.
Weight: 272g
Dimension: 229 x 152 (mm)
ISBN-13: 9781637424308
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