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Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands
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Product details
| Management number | 201899084 | Release Date | 2025/10/08 | List Price | $27.80 | Model Number | 201899084 | ||
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Format: Paperback / softback
Length: 228 pages
Publication date: 30 September 2024
Publisher: Taylor & Francis Ltd
This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term “corporate cancel culture” highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.
Weight: 356g
Dimension: 175 x 246 x 16 (mm)
ISBN-13: 9781032670492
Business
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