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Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good
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Product details
| Management number | 201899277 | Release Date | 2025/10/08 | List Price | $18.93 | Model Number | 201899277 | ||
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Format: Hardback
Length: 160 pages
Publication date: 29 July 2024
Publisher: Taylor & Francis Ltd
This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people's health outcomes.
Weight: 420g
Dimension: 241 x 160 x 18 (mm)
ISBN-13: 9781032658940
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