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Donald Trump and the Branding of the American Presidency: The President of Segments
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Product details
| Management number | 201899809 | Release Date | 2025/10/08 | List Price | $22.33 | Model Number | 201899809 | ||
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| Category | |||||||||
Format: Paperback / softback
Length: 235 pages
Publication date: 31 October 2023
Publisher: Springer Nature Switzerland AG
This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency.
Dimension: 210 x 148 (mm)
ISBN-13: 9783030304980
Edition number: 1st ed. 2022
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