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Management number | 201900067 | Release Date | 2025/10/08 | List Price | $28.01 | Model Number | 201900067 | ||
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Category |
Format: Paperback / softback
Length: 440 pages
Publication date: 28 March 2024
Publisher: Sage Publications Ltd
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.
Weight: 862g
Dimension: 187 x 232 x 25 (mm)
ISBN-13: 9781529616972
Edition number: 3 Revised edition
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