Business Economics

Business Economics, 4th edition, provides a comprehensive and practical introduction to economics for business students, with a focus on real-world applications and active learning. It includes new chapters on business organization, supply chains, and sustainability, and is supported by MindTap, an online learning platform.

Format: Paperback / softback
Length: 592 pages
Publication date: 25 January 2024
Publisher: Cengage Learning EMEA

Within the expansive Mankiw Economics franchise, this fourth edition of Business Economics emerges as a comprehensive and practical guide, delving into the core principles of economics and their application within the realm of business. Renowned for its friendly and accessible style, this edition maintains its distinctive business perspective, seamlessly integrating economic theory into real-world scenarios. By adopting an active learning approach, this text ensures that academic knowledge is readily absorbed and seamlessly transferred to the professional setting.

This edition boasts several notable additions, including comprehensive chapters on business organization, supply chains, and sustainability. Furthermore, it is enriched with a wealth of new and updated case studies and "In the News" features, providing students with a timely and relevant perspective on the ever-evolving business world.

To support students in their academic journey, this title is accompanied by MindTap, a flexible online learning platform that offers a multitude of resources. This includes an interactive eReader, engaging multimedia content, practice questions, assessment materials, revision aids, and analytics, empowering students to track their progress and maximize their learning outcomes.

With its comprehensive coverage, practical applications, and innovative learning tools, Business Economics: A Global Perspective stands as a valuable resource for students seeking to gain a deep understanding of economics and its role in business. Whether you are a business student, professional, or simply interested in expanding your economic knowledge, this edition is sure to provide you with a rich and rewarding learning experience.

Weight: 1016g
Dimension: 195 x 261 x 27 (mm)
ISBN-13: 9781473791312
Edition number: 4 ed