Intercultural Communication for the Global Business Professional

The textbook "Communication for International Business" combines communication and business theories to provide an introductory approach for students from both disciplines. It offers practical examples and insights from international contributors, highlighting the practice of professional communication in global settings.

Format: Paperback / softback
Length: 166 pages
Publication date: 20 October 2023
Publisher: Taylor & Francis Ltd

This textbook offers a comprehensive and accessible introduction to the field of communication studies, drawing upon key theories and approaches from both communication and business traditions. It is designed to be suitable for introductory students from either discipline, providing a foundational understanding of the key concepts and principles of communication.

To enhance student learning, the textbook incorporates a wealth of useful cases and examples of communication in action, showcasing the practical application of professional communication in international and cross-cultural settings. International contributors, with their diverse backgrounds and expertise, offer unique insights into country and regional contexts, enriching the overall understanding of communication processes.

The textbook is organized into clear and concise chapters, each covering a specific aspect of communication. It begins with an overview of communication theory and explores key concepts such as communication channels, language, perception, and nonverbal communication. The chapters then delve into more specialized areas, such as interpersonal communication, organizational communication, and public communication.

Throughout the text, real-world examples and case studies are used to illustrate the application of communication principles. These examples range from interpersonal interactions in everyday life to complex communication scenarios in business and international relations. By analyzing these cases, students gain practical insights into how communication can influence outcomes, build relationships, and navigate cultural differences.

In addition to its theoretical content, the textbook also emphasizes the importance of communication skills and professional practice. It provides guidance on effective communication strategies, such as active listening, persuasive communication, and conflict resolution. Students are encouraged to develop their communication skills through practical exercises and self-reflection, preparing them for success in their academic and professional careers.

Overall, this textbook is an invaluable resource for students seeking to gain a comprehensive understanding of communication studies. Its interdisciplinary approach, practical examples, and international perspectives make it an ideal textbook for introductory courses in communication, business, and related fields. By integrating key theories and approaches from communication and business traditions, this textbook provides students with the foundation they need to excel in their communication endeavors and contribute to a more interconnected and globalized world.

Weight: 290g
Dimension: 152 x 229 x 17 (mm)
ISBN-13: 9781032285399