Consumer Culture Theory

Consumer Culture Theory (CCT) is a field of study that combines anthropology, cultural studies, marketing, political theory, and sociology to provide insights into consumer relationships and the influence of commercial action on culture. This book, edited by leading scholars in CCT, offers a concise and accessible overview of the key themes, concepts, and theoretical areas of CCT, explaining their usefulness in understanding consumption and marketplace phenomena and their application to various research contexts.

Format: Paperback / softback
Length: 392 pages
Publication date: 27 September 2023
Publisher: SAGE Publications Ltd

Over the past forty years, Consumer Culture Theory (CCT) has emerged as a groundbreaking field of study that brings together diverse disciplines such as anthropology, cultural studies, marketing, political theory, and sociology to provide novel insights into the complex relationships between consumers and the marketplace. This comprehensive book, edited by esteemed scholars in CCT, encompasses contributions from numerous leading researchers within the field, offering a concise and accessible overview for students and early career researchers. It serves as a valuable resource in understanding the key themes, concepts, and theoretical areas of CCT, explaining their relevance in comprehending consumption and marketplace phenomena, and demonstrating their applicability across a wide range of research contexts.

To enhance theoretical understanding and critical thinking, the text incorporates real-world scenarios, reflective tasks, and international case studies. These elements facilitate a deeper comprehension of CCT's principles and their implications. Designed as a comprehensive guide for courses in CCT, as well as a supplementary resource for related studies, the text also aids undergraduate and postgraduate students in writing dissertations and theses related to CCT. It serves as a trusted reference for anyone with an interest in CCT, those new to the field, or seeking an all-encompassing compendium of CCT research and its profound implications.

The book is authored by a distinguished group of experts, including Eric J. Arnould, Emeritus Professor of Marketing at the Aalto University Business School in Finland; Craig J. Thompson, Churchill-Bascom Professor of Marketing at the University of Wisconsin-Madison, USA; David Crockett, Professor of Marketing at the University of Illinois Chicago, USA; and Michelle F. Weinberger, Associate Professor at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University, Illinois, USA.

Weight: 668g
Dimension: 170 x 242 x 25 (mm)
ISBN-13: 9781529609257
Edition number: 2 Revised edition