Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement

Voice-enabled technologies offer vast opportunities for marketers to reach more customers and strengthen their brand. Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement provides a roadmap for developing and executing a voice marketing program, covering key strategies, tactics, media mix, content, legal and ethical issues, development partners, and metrics.

Format: Hardback
Length: 216 pages
Publication date: 27 July 2023
Publisher: Rowman & Littlefield

Voice-enabled technologies are an increasingly important part of our daily lives, offering vast opportunities for marketers to reach and engage with customers. In Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement, marketers are provided with a comprehensive guide to the world of voice marketing. The book explores key strategies and tactics for developing and executing a successful voice marketing program, covering topics such as how to approach voice and conversational AI, the appropriate media mix, content creation, legal and ethical considerations, development partners, and metrics for measuring success.

One of the key challenges for marketers in the voice world is ensuring an optimal return on their investments. The book addresses this by discussing how voice can both activate consumer behavior and help build brand image. It provides guidance on the right media mix for voice marketing, considering the unique characteristics of this channel, such as the importance of voice tone and cadence. The book also explores how voice fits with other marketing channels, particularly online and mobile, and how marketers can create a seamless experience across all platforms.

Content creation is another critical aspect of voice marketing, and the book offers practical tips and strategies for creating effective content for this new channel. It emphasizes the importance of creating content that is natural, conversational, and relevant to the audience, and provides examples of successful content from brands such as Allstate, Butterball, Coca-Cola, Dominos, Lucky Charms, Mercedes, Nike, Sony, and Tide.

Legal and ethical considerations are also important factors for marketers to address in the voice world. The book provides insights into the relevant laws and regulations, as well as best practices for ensuring compliance and ethical behavior. It also highlights the importance of transparency and consent in voice marketing, particularly when it comes to collecting and using customer data.

In addition to these topics, the book also discusses the role of development partners in implementing voice initiatives. It provides guidance on selecting the right information and working with the right partners to ensure successful implementation and delivery of voice solutions. The book also includes case studies from a range of brands, including Allstate, Butterball, Coca-Cola, Dominos, Lucky Charms, Mercedes, Nike, Sony, and Tide, that have successfully implemented voice marketing programs. These case studies provide real-world examples and insights into the challenges and successes of these brands in the voice environment.

Finally, the book provides metrics for measuring the success of voice efforts, including key performance indicators (KPIs) and return on investment (ROI). It emphasizes the importance of tracking and analyzing data to understand the impact of voice marketing programs and make informed decisions about future investments.

Overall, Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement is a valuable resource for marketers looking to leverage the power of voice and conversational AI to reach and engage with customers. The book provides a comprehensive guide to the world of voice marketing, covering key strategies, tactics, and best practices for developing and executing a successful program. With real-world examples and insights from industry experts, the book is an essential tool for anyone looking to stay ahead of the curve in the rapidly evolving world of voice technology.

Weight: 685g
Dimension: 263 x 182 x 20 (mm)
ISBN-13: 9781538155394