Social Management Responsiveness in Business

The mining industry contributes to regional development, but not at the micro level. Cesar Saenz presents the Social Management Model Canvas (SMMC) to help extractive companies create and deliver social value for communities. The SMMC consists of nine building blocks that companies can use to visualize, understand, and communicate their social management model and explore new improvements to obtain a social license to operate.

Format: Hardback
Length: 184 pages
Publication date: 30 January 2023
Publisher: Emerald Publishing Limited

The mining industry's impact on regional development and the well-being of communities is a subject of much debate. While mineral prices have surged, many communities remain stagnant or experience socio-economic disparities. At the macroeconomic level, countries with mining industries benefit from mining taxes and royalties, but these gains do not necessarily translate to improved population well-being at the micro level.

To address these challenges, Cesar Saenz presents the Social Management Model Canvas (SMMC). This model provides a framework for extractive companies to create and deliver social value to communities within and beyond their sphere of influence. The SMMC is structured around nine key building blocks:

Social Value Proposition: This block defines the company's commitment to social responsibility and its vision for creating positive social impact. It outlines the specific social issues the company aims to address and the strategies it will employ to achieve its goals.

Defining the Community: This block involves understanding the specific characteristics, needs, and aspirations of the communities affected by the mining industry. It includes identifying the stakeholders and engaging with them in a meaningful and transparent manner.

Social Channels: This block refers to the channels through which the company communicates with and engages with the community. It includes traditional media, social media, community meetings, and other forms of communication that allow for two-way dialogue and feedback.

Relationship with the Community: This block emphasizes the importance of building trust and positive relationships with the community. It involves engaging with community members on a personal level, listening to their concerns, and responding to their needs in a timely and effective manner.

Key Social Resources: This block identifies the social resources available to the company, such as human capital, infrastructure, and financial resources. It involves leveraging these resources to support the community's development and well-being.

Key Social Activities: This block outlines the specific social activities the company will undertake to address the social issues identified in the Social Value Proposition. It may include education programs, healthcare initiatives, job creation, or community development projects.

Key Social Partners: This block involves identifying and collaborating with other stakeholders, such as local governments, non-profit organizations, and community leaders, to enhance the company's social impact. It involves building partnerships and partnerships to leverage their expertise and resources.

Social Investment Structure: This block outlines the financial and non-financial investments the company will make to support the community's development and well-being. It may include contributions to local infrastructure, social programs, or community development initiatives.

Social Benefits: This block outlines the social benefits the company expects to achieve through its social management practices. It may include improved community health, increased social cohesion, or enhanced environmental sustainability.

Companies can use the SMMC as a tool to assess the effectiveness of their existing social management model and identify areas for improvement. By mapping the existing model, companies can visualize the level of responsiveness and identify gaps in their social management practices. This can help them develop new strategies and initiatives that meet both business and community needs.

In addition to the SMMC, companies and governments must work together to address the broader the needs of communities affected by mining. This may involve education and training programs to improve job skills and employability, healthcare initiatives to improve access to healthcare services, and community development programs to support local businesses and promote economic growth.

Combining all these elements in a social management model helps companies consider all the variables when designing and implementing strategies that meet both business and community needs. It ensures that the mining industry contributes to the sustainable development of communities and promotes the well-being of all stakeholders.

Weight: 386g
Dimension: 159 x 238 x 16 (mm)
ISBN-13: 9781837530151