Strategy in the Digital Age: Mastering Digital Transformation

Digital transformation is about understanding how digital technologies enable the creation of innovative services and products, identifying new competitive positions, and thinking critically about how to create and capture value. Strategy in the Digital Age provides a roadmap for planning a successful digital strategy and executing a digital transformation in organizations, covering major topics such as big tech, data analytics, artificial intelligence, blockchain, cryptocurrency, autonomy, cybersecurity, data privacy, and antitrust.

Format: Hardback
Length: 192 pages
Publication date: 27 June 2023
Publisher: Stanford University Press

Digital transformation is a multifaceted process that goes beyond the mere construction of a digital infrastructure to collect and analyze data. It encompasses a deep understanding of how digital technologies empower the development of innovative services and products. It involves identifying new competitive advantages and business models and critically evaluating how to create and capture value.

In the digital age, strategy plays a pivotal role, directly addressing these critical aspects. Strategy in the Digital Age offers a comprehensive guide for organizations seeking to plan and execute successful digital transformations. It covers a wide range of topics, including big tech, data analytics, artificial intelligence, blockchain, cryptocurrency, autonomy, cybersecurity, data privacy, and antitrust.

Author Michael Lenox, a renowned strategy expert, presents a set of novel and original frameworks to assist those embarking on digital transformation within their organizations. Through this book, readers gain a deeper understanding of how to navigate the human dimension of digital transformation and address the numerous social and policy challenges raised by digital technology. Insights from prominent companies such as Spotify, Facebook, and Uber are incorporated to provide a compelling and practical volume that offers both a foundational understanding of this dynamic environment and an actionable plan for organizations seeking to implement digital strategy.

By embracing digital transformation, organizations can unlock new opportunities for growth, innovation, and competitive advantage. This transformation requires a strategic mindset, a willingness to embrace change, and a commitment to invest in the necessary technologies and resources. Strategy in the Digital Age provides a valuable roadmap for organizations to navigate this complex landscape and achieve their digital aspirations.

Dimension: 229 x 152 (mm)
ISBN-13: 9781503635197