Internationalization of Luxury Fashion Firms: Examining the Business Models of SMEs
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Product details
| Management number | 201901556 | Release Date | 2025/10/08 | List Price | $59.55 | Model Number | 201901556 | ||
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Internationalization is crucial for luxury fashion companies to seek global demand, build a global image, and manage distribution and communications effectively. This book examines the motives, processes, and forms assumed for the internationalization of luxury fashion companies, with a focus on SMEs and the specific challenges they face. It proposes cases of Italian SMEs and discusses the business model of luxury fashion SMEs, characterized by genetic internationalization. The authors address the main theoretical and managerial implications and discuss the applicability of this model to luxury companies in general.
Format: Paperback / softback
Length: 195 pages
Publication date: 09 December 2022
Publisher: Springer Nature Switzerland AG
Internationalization is a crucial aspect of the business model for luxury fashion companies, regardless of their size. To tap into global demand, establish a global brand, and efficiently manage distribution and communication, luxury firms must expand into foreign markets. This book fills a gap in the literature by examining the motivations, processes, and forms taken by luxury fashion companies for internationalization, particularly focusing on small and medium-sized enterprises (SMEs) and the unique challenges they face.
The book proposes cases of Italian SMEs, as Italy is globally renowned as a significant player in the luxury fashion industry. The authors link internationalization with business models and explore the business model of luxury fashion SMEs, characterized by genetic internationalization. They also address the key theoretical and managerial implications derived from their empirical research and discuss the applicability of this model to luxury companies in general.
This comprehensive and detailed book is designed for students, scholars, and practitioners interested in luxury firms, internationalization, and business models. It provides a valuable insight into the world of luxury fashion SMEs and their strategies for success in the global marketplace.
Weight: 288g
Dimension: 210 x 148 (mm)
ISBN-13: 9783030887575
Edition number: 1st ed. 2022
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