Trust, Organizations and the Digital Economy: Theory and Practice

Trust is a pervasive catalyst of human and business relationships that has inspired interest in researchers and practitioners alike. It has been shown to enhance engagement, communication, organizational performance, and online activities. Despite its role to cultivate cooperation, knowledge-sharing, and innovation, trust through digital means or even trust in digital media has presented new opportunities and challenges in society. This book aims to bring together the theory and practice of trust in the new digital era and will present theoretical and practical foundations.

Format: Paperback / softback
Length: 284 pages
Publication date: 31 May 2023
Publisher: Taylor & Francis Ltd

Trust is a pervasive force that drives human and business relationships, captivating the attention of researchers and practitioners alike. Its impact on engagement, communication, organizational performance, and online activities has been extensively studied and documented. While trust has traditionally been cultivated through face-to-face interactions, the advent of digital technologies has introduced new opportunities and challenges.

One significant aspect of trust in the digital realm is the widespread and rapid dissemination of trust-influencing messages. With the ease of sharing information online, individuals can access a vast array of information and opinions, which can shape their trust perceptions. This has led to the emergence of trust-building strategies that leverage digital cues, such as social media platforms, online reviews, and influencer endorsements. These cues can engage, disrupt, or even transform how trust is formulated, creating new opportunities for businesses to build and maintain trust with their customers.

However, the digital landscape also presents unique challenges for trust formation and sustenance. The abundance of digital cues can create information overload, making it difficult for individuals to discern reliable sources and trustworthy information. Moreover, the anonymity and impersonality of digital interactions can erode trust, as individuals may feel less connected to the people behind the online profiles.

Despite these challenges, trust remains an essential aspect of human interactions and business operations in the digital age. The capabilities enabled by digital platforms have transformed the way we form and sustain trust, offering new opportunities for collaboration, knowledge-sharing, and innovation. Trust helps individuals navigate risky and uncertain situations, providing a sense of security and stability in an increasingly interconnected world.

In conclusion, trust is a multifaceted concept that plays a crucial role in human and business relationships. While the digital landscape has introduced new opportunities and challenges, it is important to recognize the enduring value of trust and the need to cultivate it in the digital age. By understanding the theoretical underpinnings of trust and exploring empirically validated practices, researchers, academics, and students can gain valuable insights into the dynamics of trust and its impact on various aspects of society.

Weight: 453g
Dimension: 229 x 152 (mm)
ISBN-13: 9780367762186