Absolute Essentials of Strategic Marketing
4.9 (15 items)
Limited Time Sale$12.47 cheaper than the new price!!
Free cash-on-delivery fees for purchases over $99
Product details
| Management number | 201901778 | Release Date | 2025/10/08 | List Price | $12.47 | Model Number | 201901778 | ||
|---|---|---|---|---|---|---|---|---|---|
| Category | |||||||||
Strategic marketing is a complex topic that is illuminated in this short-form textbook. It focuses on the marketing of goods and services and how incremental changes in the market environment drive changes to marketing strategies. The author, an experienced marketing expert, uses the concept of 'strategic windows' to facilitate student understanding and provides text features such as essential summaries, focused references, and additional online supplements. This introduction is valuable reading for marketing students around the world.
Format: Paperback / softback
Length: 126 pages
Publication date: 31 May 2023
Publisher: Taylor & Francis Ltd
Strategic marketing is a multifaceted and intricate domain, requiring a comprehensive understanding to navigate its complexities effectively. This concise textbook serves as a valuable resource for students embarking on a journey into the realm of marketing strategy, offering a bird's-eye view of the field. With a primary focus on the marketing of goods and services, the book delves into the dynamic nature of the market environment, underscoring how incremental changes shape marketing strategies. Authored by an experienced marketing expert, the book employs the concept of 'strategic windows' to facilitate student comprehension, examining how firms can effectively anticipate and respond to opportunities and threats.
Enhanced by a range of text features, including essential summaries, focused references, and additional online supplements, this introductory text empowers readers to hone in on the critical priorities for strategic marketers. The result is a comprehensive volume that holds immense value for marketing students across the globe. Whether you are a novice or an aspiring professional seeking to deepen your expertise in strategic marketing, this textbook is an indispensable guide that will equip you with the knowledge and tools necessary to succeed in this dynamic field.
Weight: 230g
Dimension: 216 x 138 (mm)
ISBN-13: 9780367524753
Toys & Games
Business
Correction of product information
If you notice any omissions or errors in the product information on this page, please use the correction request form below.
Correction Request Form