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Integrated Digital Marketing in Practice

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Product details

Management number 201902135 Release Date 2025/10/08 List Price $23.82 Model Number 201902135
Category

Format: Paperback / softback
Length: 400 pages
Publication date: 31 March 2023
Publisher: Cambridge University Press

A comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing, considering a broad range of organization types, sizes and markets, with a wide range of learning features and instructor resources.

Weight: 652g
Dimension: 169 x 244 x 20 (mm)
ISBN-13: 9781009204378


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