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Management number | 201902805 | Release Date | 2025/10/08 | List Price | $147.43 | Model Number | 201902805 | ||
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The COVID-19 pandemic has changed the management methodology and its applicability in society. Producers and consumers must adapt to meet new needs and merchandising capacity. This book is a resource for managers, CEOs, consultants, faculty, students, researchers, policymakers, and academicians.
Format: Hardback
Length: 315 pages
Publication date: 03 June 2022
Publisher: IGI Global
The COVID-19 pandemic has brought about a significant transformation in the management methodology and its applicability in society. Organizations have been compelled to adapt and develop new resilience strategies to meet the evolving needs of their consumers. In this challenging market environment, both producers and consumers face unique challenges as they navigate the demand for new products and services.
One of the key challenges facing the COVID-19 market is the need to adapt to rapidly changing consumer preferences. With people spending more time at home and engaging in online activities, there has been a surge in demand for products and services that cater to these new needs. This has led to a shift in consumer behavior, with a greater emphasis on convenience, health, and safety.
To meet these challenges, organizations have had to adopt innovative approaches to their marketing strategies. They have increasingly focused on digital marketing, e-commerce, and social media to reach their target audience and promote their products or services. Additionally, they have also emphasized the importance of customer engagement and personalized experiences to build long-term relationships with their customers.
Another challenge facing the COVID-19 market is the need to increase production capacity while maintaining social distancing and safety measures. This has led to the development of new technologies and processes that enable businesses to operate efficiently and safely while minimizing the risk of infection. For example, many companies have adopted remote work and automation to reduce the need for physical contact and maintain productivity.
In addition to these challenges, the COVID-19 market has also presented opportunities for producers and consumers. With the rise of e-commerce, consumers have access to a wider range of products and services from around the world. This has led to increased competition and innovation, as businesses strive to differentiate themselves and meet the changing demands of their customers.
At the same time, producers have the opportunity to tap into new markets and expand their business operations. Many companies have shifted their focus to developing products or services that address the needs of vulnerable populations, such as healthcare workers, frontline workers, and low-income individuals. This has not only helped to improve the well-being of these communities but has also contributed to the growth of the economy.
To summarize, the COVID-19 pandemic has brought about a significant transformation in the management methodology and its applicability in society. Organizations have been compelled to adapt and develop new resilience strategies to meet the evolving needs of their consumers. In this challenging market environment, both producers and consumers face unique challenges and opportunities. By adopting innovative approaches to marketing, production, and customer engagement, organizations can thrive in this new landscape and contribute to the well-being of society.
This book is an essential resource for managers, CEOs, consultants, faculty of higher education, students, researchers, policymakers, and academicians who are interested in understanding the challenges and emerging strategies for global networking post COVID-19. It provides a comprehensive analysis of the market environment, consumer behavior, and innovative technologies and processes that are driving change in the industry. The book also offers practical insights and recommendations for managers and entrepreneurs who are looking to navigate the COVID-19 market and build sustainable businesses.
In conclusion, the COVID-19 pandemic has presented a unique set of challenges and opportunities for global networking. By adapting to the changing needs of consumers, adopting innovative technologies and processes, and focusing on building sustainable businesses, organizations can thrive in this new landscape and contribute to the well-being of society. This book is an essential resource for anyone who is interested in understanding the future of global networking and building a successful business in the post-COVID-19 world.
Dimension: 279 x 216 (mm)
ISBN-13: 9781799888567
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