Social Selling: Techniques to Influence Buyers and Changemakers

Social Selling is a practical guide to implementing a social selling strategy and driving revenue, competitive advantage, and market share through social networks. It covers important subjects such as networking purposely, building social media trust, and developing real influence and authority. The second edition of the book captures the latest changes and developments in the industry and is accompanied by new introductory chapters, case studies, and digital business chapters.

Format: Hardback
Length: 328 pages
Publication date: 03 November 2022
Publisher: Kogan Page Ltd

Social Selling is a comprehensive guide that empowers sales professionals, digital sales directors, and social media executives to effectively reach and engage with the modern buyer through social networks. Written by renowned practitioner Timothy Hughes, this bestseller offers a practical, step-by-step blueprint for implementing a social selling strategy. It covers essential topics such as building digital communities, nurturing relationships, and converting them into sales online. The second edition of Social Selling has been newly revised to reflect the latest changes and developments in the industry. It includes a new introductory chapter, two chapters on defining digital businesses and the future of sales and marketing, and new case studies by leading industry experts. This book is a must-read for anyone who wants to embrace the power of social selling and drive revenue, competitive advantage, and market share in today's digital landscape.

Dimension: 234 x 156 (mm)
ISBN-13: 9781398607385
Edition number: 2 Revised edition