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Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations

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Management number 201902950 Release Date 2025/10/08 List Price $82.23 Model Number 201902950
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This edited volume explores leadership in the public relations (PR) industry, focusing on women and their leadership styles. It examines how women lead, the influence of socialization, the difference between feminine and masculine leadership, and the impact on career opportunities. The book features case studies from around the world and proposes new theoretical frameworks for future research.

Format: Hardback
Length: 286 pages
Publication date: 30 September 2022
Publisher: Taylor & Francis Ltd


This edited volume delves into the realm of leadership within the public relations (PR) industry, with a particular emphasis on women and their distinctive leadership styles. It explores the various dimensions of women's leadership, examines the impact of socialization processes on leadership styles, distinguishes between feminine and masculine leadership approaches, and investigates how leadership style influences career opportunities for women in PR. Through comprehensive case studies spanning different regions worldwide, the book seeks to answer a central research question: Despite the increasing presence of women in PR, does the industry still exhibit a masculine habitus?

The authors of each chapter, who conducted original research on women working in PR within their respective countries, offer insightful perspectives on the position of women in a feminized industry. They also propose innovative theoretical frameworks for future research. This book is designed for scholars, researchers, and students specializing in PR and communication, as well as those interested in gender studies, leadership, and organizational analysis.

The first chapter provides an overview of the book's objectives and highlights the significance of studying women's leadership in PR. It explores the historical context of women's participation in the PR industry and discusses the challenges and opportunities they face. The chapter also introduces the theoretical frameworks and methodologies employed throughout the book.

The second chapter examines the influence of socialization processes on leadership styles among women in PR. It explores how gender norms, stereotypes, and cultural expectations shape women's leadership behaviors and perceptions. The chapter also explores the strategies women employ to navigate and challenge these socialization processes.

The third chapter explores the differences between feminine and masculine leadership styles in PR. It examines how women's unique qualities, such as empathy, collaboration, and communication, can contribute to effective leadership in the industry. The chapter also discusses the challenges women face in adopting and adapting masculine leadership styles.

The fourth chapter investigates the impact of leadership style on career opportunities for women in PR. It explores how women's leadership styles can influence their advancement within the industry, including factors such as promotion, recognition, and compensation. The chapter also examines the barriers and challenges women face in achieving career success.

The fifth chapter presents case studies exploring leadership in PR across different regions worldwide. The case studies provide insights into the experiences of women working in PR in various countries, including the United States, Europe, Asia, and Africa. The chapter also discusses the similarities and differences in leadership styles across different cultural contexts.

The sixth chapter concludes the book by summarizing the key findings and implications of the research. It discusses the challenges and opportunities for women's leadership in PR and proposes recommendations for promoting gender equality and diversity in the industry.

In conclusion, this edited volume provides a comprehensive analysis of leadership in the public relations industry, with a specific focus on women and their leadership styles. It offers valuable insights into the various dimensions of women's leadership, explores the impact of socialization processes on leadership styles, distinguishes between feminine and masculine leadership approaches, and investigates how leadership style influences career opportunities for women in PR. Through comprehensive case studies and innovative theoretical frameworks, the book contributes to the growing body of knowledge on gender equality and diversity in the workplace.

Weight: 730g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367752392


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