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Research Perspectives on Social Media Influencers and Brand Communication
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| Management number | 201903035 | Release Date | 2025/10/08 | List Price | $18.61 | Model Number | 201903035 | ||
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Format: Paperback / softback
Length: 208 pages
Publication date: 15 September 2022
Publisher: Lexington Books
This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.
Weight: 340g
Dimension: 227 x 152 x 13 (mm)
ISBN-13: 9781793613639
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