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Online Shopping Intentions: Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce

Online Shopping Intentions: Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce

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Product details

Management number 201903172 Release Date 2025/10/08 List Price $44.66 Model Number 201903172
Category
  1. Nonfiction
  2. Business

Format: Paperback / softback
Length: 281 pages
Publication date: 14 May 2022
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce.

Weight: 396g
Dimension: 210 x 148 (mm)
ISBN-13: 9783658376611
Edition number: 1st ed. 2022

Online Shopping Intentions: Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce

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