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Marketing Analysis in Sport Business: Global Perspectives
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Product details
| Management number | 201903420 | Release Date | 2025/10/08 | List Price | $82.23 | Model Number | 201903420 | ||
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Format: Hardback
Length: 306 pages
Publication date: 15 July 2022
Publisher: Taylor & Francis Ltd
This book explores sport marketing analytics. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how analytical procedures are the key to developing effective, evidence-based marketing practices that reflect consumer needs.
Weight: 760g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032298757
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