Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement

This book provides evidence-based experience and contemporary discussions of social marketing research, aiming to bring practitioners and academics together to address challenges in stakeholder identification, involvement, and prioritization. It features case studies from different countries and sectors, with insights from leading scholars, and is relevant to researchers, advanced students, practitioners, and policy makers in social marketing and health policy.

Format: Paperback / softback
Length: 224 pages
Publication date: 30 May 2022
Publisher: Taylor & Francis Ltd

This groundbreaking book is a pioneering effort in showcasing the practical application of stakeholder management within social marketing programs. It not only provides a wealth of evidence-based experiences but also delves into contemporary discussions on social marketing research. The primary objective of this book is to foster a collaborative platform between practitioners and academics, addressing the urgent calls made by scholars to address the inherent challenges involved in identifying, involving, and prioritizing diverse stakeholders in social marketing interventions.

By presenting real-world case studies from various countries, including Australia, Finland, India, Slovenia, the United Kingdom, and more, the text aims to expand and synthesize existing knowledge in the field. It strives to contribute to the establishment of stronger and more enduring alliances with stakeholders engaged in social marketing interventions, with the ultimate goal of ensuring sustainable behavioral change.

The book features a diverse range of case studies, each conducted in different behavior change contexts such as alcohol consumption, nutrition intake, and breast feeding. Leading international scholars in social marketing and social science provide in-depth case studies that explore stakeholder involvement in interventions or multiple interventions, shedding light on valuable lessons that can inform both theoretical and practical implications for multi-stakeholder social marketing interventions.

This comprehensive volume appeals to a wide audience, including researchers, advanced students, practitioners, and policy makers in social marketing and health policy. It serves as a valuable resource for those seeking to enhance their understanding of stakeholder management, broaden their perspectives on social marketing, and implement effective strategies for achieving positive social change.

Dimension: 234 x 156 (mm)
ISBN-13: 9780367641542