Propaganda and Public Relations in Military Recruitment: Promoting Military Service in the Twentieth and Twenty-First Centuries

This book explores military recruitment advertising, public relations, and propaganda from 1900 to the present day, including case studies from Africa, the Americas, Asia, and Europe. It investigates the strategies and tactics used to motivate men, women, and children to serve and fight in many parts of the world, and the role of commercial advertising, public relations, and media professionals in the production and distribution of recruitment promotion. It is a multi-disciplinary project intended for a diverse academic audience, including postgraduate students exploring aspects of war, propaganda, and public opinion, and researchers working across the domains of history, communications studies, conflict studies, psychology, and philosophy.

Format: Paperback / softback
Length: 254 pages
Publication date: 30 May 2022
Publisher: Taylor & Francis Ltd

This comprehensive book represents the first international exploration of military recruitment advertising, public relations, and propaganda. Comprising eleven case studies that delve into mobilization efforts across Africa, the Americas, Asia, and Europe, it spans over a century of recent history, encompassing chapters on the First and Second World Wars, the Cold War, and the present day.

The book delves into the promotion of military service in countries of varying sizes and contexts, both during times of war and peace. It offers readers a valuable insight into the diverse strategies and tactics employed to recruit men, women, and occasionally children to serve in various parts of the world. Furthermore, the book sheds light on the crucial yet often overlooked role of commercial advertising, public relations, and media professionals in the production and dissemination of recruitment promotion.

As a pioneering work, this book aims to address two fundamental questions central to studies of media and conflict: how do militaries encourage civilians to join their ranks, and are they successful in achieving this goal? It is a multi-disciplinary project designed to appeal to a diverse academic audience, including postgraduate students interested in exploring the complexities of war, propaganda, and public opinion. Additionally, researchers from various fields such as history, communications studies, conflict studies, psychology, and philosophy will find this book to be a valuable resource for their research endeavors.

Dimension: 234 x 156 (mm)
ISBN-13: 9780367641016