The Post-Digital Enterprise: Going Beyond the Hype

The business world has been impacted by digital technologies, but there is a need for a better understanding of how to create real and sustainable value. This book suggests a pragmatic approach to value creation by embracing the post-digital mindset, focusing on putting these technologies at work rather than marveling at them.

Format: Hardback
Length: 161 pages
Publication date: 02 April 2022
Publisher: Springer Nature Switzerland AG

The impact of digital technologies on the business world has been profound, akin to a tidal wave. Initially, there was a surge of excitement and inflated expectations, but as time has passed, a collective realization has emerged that a deeper understanding of how to harness these technologies for tangible and long-lasting value is crucial. This book offers a pragmatic approach to value creation by embracing the post-digital mindset. It encourages a more mature and practical approach to digital innovation, emphasizing the practical application of these technologies rather than mere admiration.

Following an introduction of a post-digital manifesto, the book delves into various key topics and tools that are essential for decision-makers in this domain. It explores the transformative power of digital technologies, such as artificial intelligence, blockchain, and the Internet of Things, and how they can be leveraged to drive innovation, enhance efficiency, and create new business models.

Moreover, the book emphasizes the importance of a customer-centric approach in the digital age. It highlights the need to understand and meet the evolving expectations of consumers, who are increasingly demanding personalized and seamless experiences across digital channels. The book provides practical insights and strategies for building strong customer relationships, leveraging data and analytics to gain a competitive advantage, and creating digital products and services that resonate with customers.

Furthermore, the book explores the challenges and risks associated with digital transformation. It discusses the need for organizations to have a clear digital strategy, effective leadership, and a robust infrastructure to support these technologies. It also highlights the importance of cybersecurity and data privacy, as well as the ethical considerations surrounding the use of artificial intelligence and other advanced technologies.

In conclusion, the impact of digital technologies on the business world is undeniable. This book offers a valuable guide for decision-makers seeking to harness these technologies for value creation and growth. By embracing the post-digital mindset, organizations can position themselves for success in the digital age and create a sustainable competitive advantage.
The impact of digital technologies on the business world has been profound, akin to a tidal wave. Initially, there was a surge of excitement and inflated expectations, but as time has passed, a collective realization has emerged that a deeper understanding of how to harness these technologies for tangible and long-lasting value is crucial. This book offers a pragmatic approach to value creation by embracing the post-digital mindset. It encourages a more mature and practical approach to digital innovation, emphasizing the practical application of these technologies rather than mere admiration.

Following an introduction of a post-digital manifesto, the book delves into various key topics and tools that are essential for decision-makers in this domain. It explores the transformative power of digital technologies, such as artificial intelligence, blockchain, and the Internet of Things, and how they can be leveraged to drive innovation, enhance efficiency, and create new business models.

Moreover, the book emphasizes the importance of a customer-centric approach in the digital age. It highlights the need to understand and meet the evolving expectations of consumers, who are increasingly demanding personalized and seamless experiences across digital channels. The book provides practical insights and strategies for building strong customer relationships, leveraging data and analytics to gain a competitive advantage, and creating digital products and services that resonate with customers.

Furthermore, the book explores the challenges and risks associated with digital transformation. It discusses the need for organizations to have a clear digital strategy, effective leadership, and a robust infrastructure to support these technologies. It also highlights the importance of cybersecurity and data privacy, as well as the ethical considerations surrounding the use of artificial intelligence and other advanced technologies.

In conclusion, the impact of digital technologies on the business world is undeniable. This book offers a valuable guide for decision-makers seeking to harness these technologies for value creation and growth. By embracing the post-digital mindset, organizations can position themselves for success in the digital age and create a sustainable competitive advantage.

Weight: 408g
Dimension: 159 x 240 x 18 (mm)
ISBN-13: 9783030948368
Edition number: 1st ed. 2022