Hyperconsumption: Corporate Marketing vs. the Planet
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Product details
| Management number | 201903844 | Release Date | 2025/10/08 | List Price | $19.28 | Model Number | 201903844 | ||
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Corporate marketing has become manipulative, divisive, and disastrously at odds with the needs of the natural world. This book calls on us to rethink and rebel and explores alternatives to a system that is threatening our survival. It is a valuable guide for professionals and students in the business, marketing, public health, environmental, and political sectors, as well as concerned citizens.
Format: Paperback / softback
Length: 130 pages
Publication date: 07 April 2022
Publisher: Taylor & Francis Ltd
Corporate marketing has taken over the world, manipulating and dividing us in ways that are disastrous for the natural world. This insightful and eye-opening work challenges us to rethink and rebel against the corporations that have taken control.
The driving force behind corporate marketing is a simple economic truth: profits depend on demand always exceeding supply. As a result, a multi-billion-dollar global industry has been created with the sole purpose of turning us into devout consumers. Gerard Hastings invites us to explore alternatives to this system that is threatening our survival.
He delves into what it means to be human, how marketing can be used for good rather than harm, and the potential of alternative models that empower us to be citizens rather than consumers. This accessible guide is valuable for professionals and students in the business, marketing, public health, environmental, and political sectors, as well as concerned citizens who recognize that business as usual is not an option.
The book highlights the flaws in our current business models and provides solutions for addressing these failings. It encourages us to think critically about the impact of our consumption habits and to work towards creating a more sustainable and equitable world. By challenging the power of corporations and advocating for alternative models, we can create a better future for ourselves and future generations.
Weight: 212g
Dimension: 151 x 228 x 13 (mm)
ISBN-13: 9781032214641
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