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Drivers of User Engagement in Influencer Branding: An Empirical Analysis of Brand-Related User-Generated Content on Instagram
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Product details
| Management number | 201904045 | Release Date | 2025/10/08 | List Price | $44.66 | Model Number | 201904045 | ||
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Format: Paperback / softback
Length: 220 pages
Publication date: 24 August 2021
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
The knowledge on how to influence user engagement metrics and thereby brand visibility plays a crucial role in influencer branding - both for social media influencers as well as marketers.
Weight: 323g
Dimension: 210 x 148 (mm)
ISBN-13: 9783658346508
Edition number: 1st ed. 2021
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