Cross-cultural Genre Analysis: Investigating Chinese, Italian and English CSR reports

This book provides a theoretical and methodological account of cross-cultural genre analysis with the aid of corpus tools. It suggests five specific approaches: investigating genre context, approaching genre complexity, exploring genre nature, exploring culture specificity, and focusing on specific communicative functions. It illustrates these approaches with practical analyses of CSR reports in three languages, providing insights into implications for genre theories and CSR communication practice. The book is a valuable reference for scholars, corpus-based studies, cross-cultural studies, and corporate communication professionals.

Format: Hardback
Length: 266 pages
Publication date: 15 December 2021
Publisher: Taylor & Francis Ltd

This groundbreaking monograph offers a comprehensive theoretical and methodological framework for conducting cross-cultural genre analysis utilizing corpus tools. Cross-cultural genre analysis delves into the ways in which discourse communities from diverse cultural backgrounds employ language to realize specific genres. By exploring this domain, scholars can gain valuable insights into genre nature and cultural particularities. The book proposes five distinct approaches to conducting cross-cultural genre analysis, each of which is thoroughly illustrated and demonstrated through practical analyses of CSR reports in three languages: Chinese, English, and Italian.

Dr. Yu's work provides valuable insights into the implications of genre theories and CSR communication practice. By adopting a cross-cultural perspective in corporate discourse analysis, she showcases the fruitful and valuable nature of cross-cultural genre analysis in providing practical insights into the textual practices of CSR reporting in a globalized context. Furthermore, in the final chapters of the book, Dr. Yu illustrates how cross-cultural genre analysis can be applied in the didactic fields of writing, translation, and cross-cultural studies.

This volume serves as a valuable resource for scholars engaged in genre analysis, corpus-based studies, cross-cultural studies, and corporate communication. Moreover, professionals involved in compiling CSR reports will find this book particularly useful in gaining a deeper understanding of the cross-cultural dimensions of genre analysis. Armed with the knowledge imparted in this book, readers will be well-equipped to analyze other genres from a cross-cultural perspective. In particular, the book provides detailed instructions on how to employ specific corpus tools to facilitate cross-cultural genre analysis.

In conclusion, this monograph is a pioneering contribution to the field of genre analysis, offering a comprehensive and practical approach to studying genres across cultural boundaries. By leveraging corpus tools, scholars and professionals alike
can gain a deeper understanding of the linguistic and cultural nuances that shape genre production and consumption in diverse contexts. This book will undoubtedly inspire future research and practice in the field of cross-cultural communication and beyond.

Weight: 671g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367373320