Platform Strategy: Transform Your Business with AI, Platforms and Human Intelligence
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Product details
| Management number | 201904818 | Release Date | 2025/10/08 | List Price | $18.71 | Model Number | 201904818 | ||
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Amazon, Google, Visa, and AirBnB are all platform businesses that capitalize on wider ecosystems to strengthen their offering and expand commercial opportunities. This book provides a blueprint for businesses to turn into successful platforms, harnessing emerging technologies like artificial intelligence and utilizing the fear of change to drive progress.
Format: Paperback / softback
Length: 224 pages
Publication date: 03 October 2021
Publisher: Kogan Page Ltd
Learn how to become a platform business with seven steps that will future-proof and diversify your offering.
What do Amazon, Google, Visa and AirBnB all have in common? They are all platform businesses. They know they can go beyond their industry segments. They capitalize on wider ecosystems that strengthen their offering and expand commercial opportunities.
And now your business can do the same. Welcome to the world of platform businesses. In Platform Strategy one of the world's most creative men in business according to Fast Company and a leading strategy professor at a Financial Times top 40 business school show you the ropes.
They lead you through the seven steps you can take to turn your business into a successful platform. Learn to harness emerging technologies like artificial intelligence, cement your business into thriving ecosystems and go beyond industry boundaries. Uncover how business leaders at companies as diverse as John Deere, KONE, and Visa are leading their businesses to the future by reinventing their business model.
Authors Tero Ojanpera and Timo Vuori distil the disrupters' methods to an actionable blueprint. In Platform Strategy they put the emphasis on what you can do as leader; harness new technologies, work with partners but also crucially, recognize the fear of change in your people and utilize that energy to drive progress. More than just about technology, this book is at the centre of the leadership agenda for the future.
Weight: 348g
Dimension: 157 x 234 x 19 (mm)
ISBN-13: 9781398602663
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