Political Marketing: Principles and Applications

The third edition of Political Marketing is an accessible but in-depth guide to political marketing, with new research on emerging practices and ethical implications, and a new employability section. It is essential reading for students of political marketing, parties and elections, and comparative politics, led by a leading expert in the field.

\n Format: Paperback / softback
\n Length: 266 pages
\n Publication date: 22 May 2019
\n Publisher: Taylor & Francis Inc
\n

The third edition of Political Marketing, a comprehensive textbook on the rapidly growing field, has been extensively revised to offer students a thorough and accessible introduction. This edition provides an in-depth guide to political marketing, its practical applications, and the ethical considerations involved. It encourages reflection on how political marketing should be used in the future and includes new features to enhance its usefulness.

Key Features and Benefits of the Third Edition:

Fully Updated Content: The third edition has been thoroughly updated to reflect the latest research and emerging practices in political marketing. It includes new research on topics such as the use of big data, authenticity, and the implications of Brexit for political marketing.

New Employability Section: A dedicated employability section has been added to provide students with insights into the practical applications of political marketing in the workplace. It includes information on job opportunities, skills required, and strategies for successful career development.

Extensive Pedagogical Features: The textbook includes a range of pedagogical features to enhance student learning. These include peer-reviewed case studies, democratic debates, fully updated practitioner perspectives, best practice guides, and class discussion points and assessments.

Led by a Leading Expert: The third edition is authored by a leading expert in the field, Professor David M. Robinson, who brings extensive experience and expertise to the table. Contributions from other key academics in the field further enrich the content and provide diverse perspectives.

Essential Reading for Students: Political Marketing is an essential textbook for students studying political marketing, parties and elections, and comparative politics. It provides a comprehensive and up-to-date understanding of the field, enabling students to develop a critical perspective and apply their knowledge in real-world situations.

In conclusion, the third edition of Political Marketing is an excellent resource for students seeking a comprehensive introduction to this rapidly growing field. With its fully updated content, new employability section, extensive pedagogical features, and contributions from leading experts, it offers a valuable learning experience for students interested in political marketing, parties and elections, and comparative politics.

\n Weight: 532g\n
Dimension: 244 x 172 x 15 (mm)\n
ISBN-13: 9780815353225\n
Edition number: 3 New edition\n