Continuing to Broaden the Marketing Concept

Marketing Research Review explores how marketing can push boundaries to address societal problems, such as politics, retirement, social marketing data, feeding the world, data privacy, and environmental sustainability.

Format: Hardback
Length: 328 pages
Publication date: 17 September 2020
Publisher: Emerald Publishing Limited

Marketing Research: Transforming the World Through Boundary-Pushing Approaches

Marketing Research plays a pivotal role in pushing the boundaries of marketing, expanding the concept to create a positive impact on the world. This comprehensive volume brings together esteemed scholars who delve into the transformative power of marketing in addressing critical societal issues. The diverse range of topics covered in this book includes politics, retirement, modeling social marketing data for alcohol consumption and illegal drug use, feeding the world's population, data privacy, and environmental sustainability.

Each chapter in this book offers thought-provoking discussions that are relevant to researchers, professionals, and students alike. The authors explore innovative approaches and methodologies to address pressing challenges, offering valuable insights and solutions.

Through their research, the scholars in this volume demonstrate how marketing can be used as a powerful tool for social change and positive impact. They highlight the importance of marketing research in shaping public opinion, driving policy decisions, and promoting sustainable practices.

Marketing Research: Transforming the World Through Boundary-Pushing Approaches is a valuable resource for anyone interested in marketing, social sciences, and making a difference in the world. It provides a comprehensive understanding of the latest trends, challenges, and opportunities in marketing research, and encourages readers to think critically and creatively in addressing complex societal problems.

In conclusion, Marketing Research: Transforming the World Through Boundary-Pushing Approaches is a groundbreaking work that showcases the potential of marketing to drive positive change and make the world a better place. By exploring innovative topics and approaches, this book contributes to the ongoing dialogue on marketing's role in shaping a more sustainable and equitable future.

Weight: 594g
Dimension: 162 x 238 x 26 (mm)
ISBN-13: 9781787548251