Strategic Brand Licensing: Building Brand Value through Enduring Partnerships

Name: Strategic Brand Licensing: Building Brand Value through Enduring Partnerships
Brand: fultra3d.com
SKU: 201910924
Price: 23.49 USD
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Product details

Management number	201910924	Release Date	2025/10/08	List Price	$23.49	Model Number	201910924
Category	Nonfiction Law

Format: Paperback / softback
Length: 154 pages
Publication date: 30 April 2024
Publisher: Taylor & Francis Ltd

This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands.

Weight: 318g
Dimension: 174 x 246 x 13 (mm)
ISBN-13: 9781032428482