Sony BRAVIA 98" BZ30L 4K HDR Professional Display

The Sony FW98BZ30L is a 98 inch BRAVIA professional display that brings 4K HDR clarity to boardrooms, retail floors, and public venues. It presents content at 3840 x 2160 pixels, so detailed images, CAD drawings, and promotional videos all appear crisp even when viewers stand close.

Sony equips this screen with the Cognitive Processor XR. That processing engine studies every frame in real time, refining color, contrast, and texture so skin tones look natural and small text stays legible. With 440 nits of brightness and a 178 degree viewing angle, presentations remain vivid and consistent in well-lit conference rooms or open lobbies.

The display runs on Android TV OS, which gives you a familiar interface plus built-in Chromecast and Apple AirPlay. Staff can project a slide deck from a laptop, stream training videos from a tablet, or run a digital signage playlist without an external player. A 32 GB internal drive stores media locally, keeping the setup tidy and reducing hardware costs.

Engineered for continuous 24/7 operation, the FW98BZ30L suits environments that need round-the-clock reliability such as control centers, hotel reception areas, and transport hubs. You can mount it horizontally for widescreen content or rotate it to portrait when a vertical layout fits the space better. Side-facing connections simplify cable management during installation or service.

Whether you want an attention-grabbing retail display, a large canvas for data dashboards, or a centerpiece for hybrid meetings, this Sony model delivers professional-grade performance with the flexibility modern businesses expect.

• 98 inch panel showing 4K UHD resolution at 3840 x 2160
• Cognitive Processor XR optimizes color, contrast, and detail
• 440 nits brightness and a 178 degree viewing angle for clear visibility in bright spaces
• Android TV OS with native Chromecast and Apple AirPlay support
• 32 GB internal storage for local signage or presentation files
• Continuous 24/7 operation for mission-critical environments
• Portrait or landscape mounting with side-mounted connectivity