Sony ZV-E10 Mirrorless Camera with 16-50mm Lens (White)

The Sony ILCZV-E10L/W is a mirrorless camera and lens kit built for creators who want pro-level results without carrying bulky gear. A 24.2 megapixel APS-C sensor captures richly detailed stills and 4K video with shallow depth of field that draws attention to the subject. The included 16-50 mm lens handles wide scenes, portraits, and everything between, making it a practical walk-around option for travel, daily vlogging, and casual photography.

Shooting yourself is simple thanks to a side-opening touchscreen that rotates forward for framing while you speak to the camera, hold it overhead, or film at a low angle. Real-time Eye AF tracks eyes with impressive accuracy, so you stay sharp even when you move around the frame. When you need quick subject isolation, the Background Defocus button shifts the aperture setting automatically, giving you a soft background without diving into menus.

The built-in three-capsule microphone is tuned to pick up voices from the front of the camera, reducing surrounding noise so dialog remains clear in busy environments. A wind screen comes in the box for outdoor shoots, and standard 3.5 mm and digital audio interfaces stand ready for an external mic when production demands it.

For product reviewers, the Product Showcase setting instantly shifts focus from your face to an item you hold toward the lens, then back to your eyes when you move the item away. This saves time in post-production and keeps viewers engaged during unboxings, tutorials, and demos.

Connectivity is creator-friendly as well. Plug a single USB cable into a computer and the ZV-E10 streams live video with the look of a dedicated camera, ideal for remote teaching, gaming, or virtual meetings. Built-in Wi-Fi and Bluetooth move photos and clips to a phone for rapid posting on social platforms.

Whether you are a first-time vlogger, a seasoned content producer, or a small business owner who needs clean product footage, this camera delivers quality and convenience in a package that fits easily in a backpack or handbag.

• 24.2 megapixel APS-C sensor
• 16-50 mm lens included
• 4K video recording
• Side-opening flip touchscreen
• Directional three-capsule microphone
• Background Defocus mode
• Real-time Eye AF
• Live streaming through USB